About The Right Hairstyles
The Right Hairstyles, owned and operated by Sugesta LLC, is a beauty-tech platform that integrates 10+ years of hairstyle expertise into virtual hairstyle try-on technology. The initiative that began in 2013 as a hairstyle inspiration magazine has evolved into a complete ecosystem featuring 1,000+ expert articles and the HairHunt hairstyle app. We help you see your new look before the salon visit so that you can commit with confidence.
Our Story
The Right Hairstyles launched in 2013 as an online magazine devoted to all things hair. Back in the day, too much hair inspiration revolved around celebrities on red carpets, styled by full glam teams. Real women needed something different. They wanted usable ideas, detailed guidance, and relatable visuals.
We began by publishing comprehensive guides created for everyday life. Over time, the library expanded to more than 1,000 articles covering cuts, colors, hair care, and styling techniques. Readers returned because the advice was given with real schedules and real budgets in mind. As our community began to ask for more than mere photos, we started building tools to help them preview hairstyles on their own faces. We invested in technology that lets users try on hairstyles digitally. And that was not just another fantasy filter. It was a high-quality decision-support tool.
Originally, it was a built-in feature on our website, but more often than not, hairstyle decisions are taken on the go. This led us to develop the HairHunt app (available on iOS and Android) so that you could see a haircut before cutting, wherever you are.
Today, more than 100,000 virtual try-ons have been completed on our web platform and in the app, indicating our evolution from a content-focused site to a full product platform. As of 2026, The Right Hairstyles is a trusted AI-powered virtual hairstyle try-on app platform, not just a content website with photos for inspiration like hundreds of others. One thing hasn’t changed: our commitment to helping you find the right hairstyle. Let’s take a closer look at how our technology works and the principles behind our platform.
Our Technology
We set out to build a change hairstyle app that treats your features with accuracy and shows lifelike previews. Our AI hair try-on was developed to deliver authentic results within a 10-second timeframe.
The process begins with face mapping, which uses Facial Landmark Detection to track important facial points. After that, the selected style is applied and adjusted to your features. The image can then be rendered as a 360-degree video preview to display the style in motion.
Internal testing gives 94% accuracy for facial features. However, even our technology has several limitations. Our hairstyle try-on performs optimally with straight and wavy hair textures. Curly and coily hair results are improving with each update, but may vary. Also, hairline positioning may shift slightly on some face shapes.
Try Before You Style: Our AI Hairstyle Tool
You can access your virtual hair makeover on iOS, Android (HairHunt app), or through our website. Both the mobile app and the web platform let you try on hairstyles in about ten seconds, with more than 100 cuts and a wide range of hair colors, including black, classic blonde, burgundy, copper, dark brown, gray, platinum blonde, ash blonde, strawberry blonde, and others, with the color range expanding on an ongoing basis. Each look can be rendered in a 360-degree preview, so you can assess it from all angles.
Designed as a practical hairstyle try-on app, instead of simply creating another hair filter like most similar apps, our technology is based on advanced AI to create realistic, high-quality previews you can trust when making real-life decisions. New users receive one free try-on to test the technology. Additional sessions are available through flexible credit plans.
We also offer a professional personalized quiz for women and men that helps you discover the best hairstyles, taking into consideration your hair type, face shape, lifestyle, and personal style preferences. The results pair perfectly with our AI try-on tool, letting you see how each recommended style looks on you before making any real-life changes.
Our Expert Team
Every article on The Right Hairstyles is written or reviewed by certified industry professionals – not AI, not anonymous editors, not amateurs. Our contributors are working expert hairstylists, trichologists, educators, and specialists who bring verified experience to every guide and review. Here are some of them:
Our Editorial Team
Licensed Cosmetologist, Beauty Content Creator
Nataly is a licensed cosmetologist and beauty content creator who completed her training at Aveda Institute and continued her professional development through the Sassoon Academy Salon Creative course. With nearly a decade of hands-on salon experience, she brings a practitioner's eye to her work at TheRightHairstyles, where she covers hair styling tutorials, tips, hair care hacks, and product innovations. She is also one of the voices behind the She Tries Tech series, putting AI-powered hair tools, virtual try-on apps, and emerging beauty technology through their paces for devoted readers.
Hair Expert, Beauty Writer
Marissa is a hair expert and beauty writer at TheRightHairstyles, where she writes about current hair trends, hair health, and beauty technology. She collaborates with hairstylists, colorists, and trichologists such as Gina Rivera, Caroline Ruggiero, and Nikki Cestaro to translate hair science and salon techniques into easy-to-understand guides for readers. With over three years of expertise and more than 400 published articles, her work has been cited in SheFinds and referenced by professional salons and trichology clinics, including Bella Angel Hair & Makeup and Truly You Hair & Scalp Clinic. Marissa also reports on beauty tech, testing AI hairstyle and color try‑on tools, and exploring how digital innovation is changing the way people experiment with new looks. She follows runway trends, celebrity styling, and the latest in beauty tech to stay aligned with where the hair industry is headed.
Stylist
Born and based in San Jose, California, Nikki has always had a passion for hairstyling and unusual makeup techniques. At the age of 20, she started her education at The Salon Professional Academy and went on an extensive program in hair salons. Today, Nikki is a certified hairstylist and makeup artist with an associate degree in cosmetology. Her mission is to make the beauty industry available to everyone, and she enjoys teaching people the basics of hairstyling and makeup through the magazine’s articles, including publication in Glamour magazine.
Our Expert Contributors
Master Hair Cutter, Stylist
Inventor and pioneer of a creative, precision-based razor-cutting method, Nick was raised in Manchester, England, and began his career as a Vidal Sassoon apprentice. His talent quickly made him Vidal Sassoon’s youngest Creative Director, leading to roles with Wella in London and later as Director of Education at Bumble and bumble in New York, where he refined the technique he’s now known for. In 2001, he opened ARROJO Studio in SoHo, which has since grown into ARROJO Education, ARROJO Cosmetology School, and a professional product line – now the leading independent hairdressing brand in the U.S. Over 30+ years, he has received numerous honors, including Behind the Chair’s Stylist Choice Platform Artist of the Year, and the Global Salon Business Award for Salon Entrepreneur of the Year, and his work has appeared in fashion magazines around the world.
Haircut and Extension Specialist
Carly is a Los Angeles-based celebrity hairstylist. After receiving her cosmetology license from the Vidal Sassoon Academy, she began assisting and taking clients at the Ken Paves Salon in Beverly Hills. She later worked alongside celebrity hair icon Jen Atkin before stepping into her own solo path. Her work has taken her backstage at major fashion weeks, including New York, Milan, and Paris, as well as international film festivals such as Toronto and Cannes. Carly’s celebrity clientele includes Kendall Jenner, Karlie Kloss, Jenna Dewan, Lucy Hale, Ashley Graham, and Chrissy Teigen. Today, she brings her industry experience to Nashville as the founder of Volume Two Hair Studio. “I focus on tailored haircuts and customized hair extension services, with each appointment thoughtfully designed for the individual,” details Carly.
Stylist and Beauty Consultant
Ghanima is a Chicago‑born cosmetologist now based in the Dominican Republic, with four decades of experience in hair, makeup, product formulation, and beauty consulting. Her expertise spans all hair and skin types. Known for her deep understanding of ingredients and emerging science, she’s served as a beauty consultant for outlets including The Sun, Byrdie, Mirror, Express, Oprah Daily, Huffington Post, and Teen Vogue.
Stylist, Curl Expert
Based in New York, Nubia is a master stylist and curl specialist who’s spent the last 40 years shaping and educating the hair community. Colombian‑born and American‑raised, Nubia has trained with top educators across the industry, including Goldwell, L’Oréal, Wella, Vidal Sassoon, DEVACurl, Ouidad, Aveda, Paul Sebastian, and Mazella & Palmer. By 2011, Nubia had created what would become her signature Rëzo Cut. Her passion for curl education led her to open the Rëzo Academy in 2016, where she began training stylists in her cutting and coloring methods. She took her masterclasses global in 2017 and in the following year introduced the Rëzo Hair Care, a nourishing vegan hair line that uses natural ingredients sourced from the Rainforest. Customers can also stop by the Rëzo Salon located in the heart of NYC for a number of curly hair services. “After 40 years of perfecting curls, I’ve realized that perfection isn’t about control—it’s about celebration. Frizz, movement, and every texture coming together, letting curls dance freely in their own beautiful rhythm,” says Nubia.
Hairstylist and Educator
Jamie became an educator to share, elevate, and motivate her fellow hairstylists. Her power of knowledge helped her grow into the role of Artistic Director with Pureology Serious Color Care. Jamie’s personal desire for excellence has caused her work to be featured and Key NYFW as well as such industry recognitions as a Next Generation of Influencers by American Salon. Jamie’s work has received prestigious nominations for multiple industry contests, including NAHA, BTC One Shot, and Global Image Awards, as well as publications like Vogue, Harper's Bazaar, American Salon, Marie Claire, and many others. Jamie is also an accomplished social media influencer and author of the book HAIRBOSS™.
Trichologist
Misti is a board-certified trichologist, physician trainer, author, and developer of the Cellustrious® Hair Rejuvenation procedure and product line. “My approach is based upon the research from medical and scientific journals, along with clinical research on the rejuvenation power of peptides,” Misti explains. She was a featured speaker at the 2018, 2019, and 2020 Boston Biolife Regenerative Medicine Conference, and her treatment was awarded "Best Innovation in Hair Rejuvenation" By Aesthetic Everything, 2020. She offers medical and professional training to physicians, clinics, medspas, and salons across the U.S. She is a published author of two books (Hazelden Publishing), as well as a contributing editor to The Aesthetic Guide.
Bridal Hairstylist
Olga is a professional wedding hairstylist based in the UK. She specializes in modern, effortless, relaxed looks. “My style is effortless and elegant – inspired both by the latest bridal fashion shows and icons of all times, like Grace Kelly and Audrey Hepburn, but most importantly, by the natural beauty of my brides,” says Olga. Since 2019, she’s been mentoring stylists through one‑on‑one bridal training and group masterclasses. Most recently, she brought her education online with wedding‑hair lessons that make her signature techniques accessible to artists everywhere.
Color Specialist
Samantha is a stylist specializing in lived‑in color. After earning her cosmetology license in 2014, she spent two years behind the chair before pursuing her instructor’s license to deepen her expertise. “Shortly after I started doing hair, I knew I had a passion for education. I decided to go back to school for my instructor license and ended up teaching at my mom’s cosmetology school for a little over a year,” shares Samantha. A BTC Team Member and 2022 #ONESHOT Educational Post Winner, Samantha teaches both in‑person and digital classes and hosts the podcast Samantha’s Beauty Confessions, where she shares insights from her life and work in the industry.
Stylist
Stephanie is a stylist in sunny San Clemente, California. She has been doing hair for 25 years and specializes in lived-in color and effortless shapes. Her interest in shags, French bobs, and mullets deepened after she took a class with educator Jayne Matthews. Stephanie was nominated in the top 100 for her shag in 2019 and was a 3-time nominee in 2021, and received 2 top-25 nominations and 3 top-100 in 2022 in the Behind The Chair One Shot Awards. Stephanie was also picked as a top 100 stylist in 2022 by Modern Salon. In 2024, Beauty Launchpad recognized her as one of its 30 Over 30 honorees.
Hair Expert
Queen of the beauty verse, Jodie is a hair and beauty consultant, lifestyle writer, and how-to expert with over 10 years of professional beauty writing experience and over 2500 published articles. Since obtaining her cosmetology license in 1999, she's collaborated with experts in every niche, including other hairstylists, product developers, and cosmetic brands. Jodie’s portfolio spans over 2,000 publications, with publications in outlets like The New York Times, Byrdie, Macy’s, LiveAbout.com, CBS, Texas Living Magazine, and others.
Hairstylist
Carissa has spent the past 20 years in the beauty world, becoming a licensed hairstylist a decade ago. She’s known for creating custom cuts and color with non‑toxic products, aiming for low-maintenance looks. Carissa also brings a wellness lens to her work as a Master Certified HydraFacialist, specializing in hair loss and scalp health, and offering Hydrafacials alongside her hair services for a truly holistic experience. Carissa is most proud of the connections she makes with her clients.
Cutting Expert, Educator
Julie has been a stylist for more than 18 years. She specializes in short cuts and loves the power that a simple haircut can hold. Julie believes that short haircuts are versatile, customizable, and always on trend. She loves empowering other stylists to build their confidence, elevate their craft, and grow a fully booked business. “Invest in your cutting skills. You deserve it, your clients are desiring it, and it’s where the industry is going!” believes Julie.
Curly Hair Stylist
Sarah is a licensed hairstylist and educator from Ontario, Canada, specializing in cutting and coloring naturally wavy, curly, and super curly hair types. Sarah values growth and education and loves helping people embrace their natural texture. Her introduction to curl-specific techniques in 2012, after almost a decade in the hairstyling industry, felt contradictory to everything she had learned; yet as a fellow curly person who could relate to its challenges, she recognized there was a need for inclusivity in hair education. “Diversity is the best part of working with natural texture for me,” admits Sarah. Her areas of expertise include dry hair cutting, hand-painted coloring techniques, and product education. When not working behind the chair, Sarah loves to train new stylists, create tutorials, read, and write.
Textured Hair Educator
Gege is a textured‑hair educator, entrepreneur, and founder of The Afro Curly Hair Coach and Afro Mystique UK. She has worked on various productions at the Royal Exchange Theatre, Manchester, including King Lear and Dollhouse, and supports the theatre crew with training and knowledge of afro, curly, and mixed hair types. With more than 20 years of experience, she has seen the impact hair can have on self-confidence and internalized trauma when children grow up without understanding their hair or having tight hairstyles and pain from inpatient detangling. She champions a holistic approach to Afro and curly hair, helping people understand and celebrate textured hair as part of their beauty, culture, and identity.
Colorist, Educator
Vanessa is a freelance color and cut expert and educator who has been in the hair industry for over 18 years. Originally from Italy, Vanessa moved to London, UK, 10 years ago to specialize in hair transformations, becoming very passionate about creating unique haircuts and color formulations that represent people’s individuality. She currently works as a freelancer at The Hair Salon Academy in Hove, UK, where she also hosts her coloring and cutting courses. “My passion lies in crafting self-expressive hairstyles that blend precision cutting with lived-in textures and striking colour combinations,” says Vanessa.
Our Community Voices
Short Hair Influencer
Sali Rasa is a hair blogger and influencer who provides incredible short hair inspiration. She wows her audience with new and inventive ways of styling pixie hair and shares life-changing hacks with The Right Hairstyles` readers through guest contributions.
Beauty Journalist
Beauty journalist and blogger Sally Underwood has more than 20 years’ experience researching the best in all things beauty. A fan of prioritizing skin and hair health, Sally has written for newspapers and magazines across the world, as well as sharing her recommendations on her own site, Live That Glow. A big believer that great hair and skin don’t have to be complicated or expensive, she uses her wealth of beauty experience to help others find the right products for them (and weed out the duds).
Textured Hair Expert
Faith is a New York-based licensed cosmetologist with over 20 years in the beauty industry. Starting her career as a master colorist, Faith spent years expanding her skills to include styling, editorial, blogging, and media, along with working under some of the top names in beauty and fashion, such as Patricia Field and Rachel Zoe. By 2015, she stepped from behind the chair into salon management and education. This unique transition launched her into working with beauty start-ups as an industry expert to strategize their brands. Prior to her position at Prose, Faith worked alongside celebrity stylist Jen Atkin as a Sales and Education specialist at OUAI haircare. She later moved to Mizani, a platform focused on textured hair education. Her expertise spans color, natural, and textured hair care, and ingredient science.
Hair Blogger
Teshna Farquharson is a London-based hair, fashion, and beauty blogger. In 2012, Teshna created her first YouTube video to document her natural hair journey. This quickly became a platform dedicated to helping women understand and care for their natural hair. She also loves make-up and fashion; her blog now combines everything from hair tutorials, fashion lookbooks, and beauty tips, which aim to inspire the modern woman.
Colorists
Stylists
Influencers
Writers
What We Do
- We inspire and educate with our curated library of over 1,000 articles covering haircuts, hair colors, and styling ideas for different face shapes and hair textures.
- Our Virtual Styler offers a realistic virtual hair makeover experience, featuring more than 100 cuts and lots of shades available through the hair color try-on and 360° preview.
- Every guide on hair care and styling is created by licensed professionals and industry educators, not automated systems.
- In She Tries Tech, our editors test digital tools and apps firsthand and share transparent beauty tech reviews and comparisons. We cover everything from how AI hair tools work and which paid or free hair apps to choose to how to use the bangs try-on and find out whether wolf cuts or shags suit your face shape best. That’s all you need to use AI hairstyle tech to your advantage, without spending hours prompting general AI systems.
- Our change hairstyle app has powered more than 100,000 try-ons, helping users visualize changes before booking an appointment.
Our Mission
Our mission is to empower people to make confident hair decisions with the help of technology. We believe you should see a haircut before cutting the hair, rely on authentic images, and walk into your salon appointment informed and certain about your choice. Our AI hairstyle app functions as a decision-support tool that helps you visualize your hairstyle choices and saves you from haircut regrets.
Our User-First Philosophy
Beyond the technology, our core principle is profound respect for our users. Hidden fees or subscriptions that are impossible to cancel are strictly prohibited on our website and in our app. If something goes wrong, we are always on your side. Our team is easy to reach and fully committed to resolving any issue quickly.
We carefully track and thoroughly study your reviews to understand exactly where we can improve and be more useful to you. We are constantly releasing updates and refining our platform based directly on this client feedback. For us, yesterday’s hiccups are simply stepping stones. We actively take your insights and turn them into an improved, more comfortable, and entirely user-focused experience.
Trusted by Stylists and Featured in Media
Recommended by professional hairstylists, The Right Hairstyles AI tool combines cutting-edge technology with real-world expertise. Many stylists rely on AI try-ons to help clients visualize changes, experiment safely, and make confident styling decisions.
TheRightHairstyles.com has also been mentioned multiple times in major beauty and lifestyle media.
Editorial Guidelines
Every article on The Right Hairstyles is written or reviewed by certified industry professionals. We do not publish AI-generated articles. Our editorial team fact-checks all content for accuracy, clarity, and relevance before it goes live. When we use affiliate links, we disclose them clearly so readers understand how we may earn revenue.
Read our full Editorial Guidelines.
Contact Us
Are there any comments or ideas you’d like to share with us? Please reach out to us at 
Write for Us
We’re always looking for experienced and qualified hairstylists looking to share their expert advice, how-to guides, fresh ideas, trends predictions, industry insights, and more. If that’s you, please share your ideas along with the link to your Instagram account, YouTube channel or a website to this email: 
Please be informed that unsolicited articles are not accepted.
I love this AI factor because you can actually see it. I think this concept of incorporating AI mixed with a live-action hairstylist is so cool because it’s going to give people a different opportunity to view themselves in a different way. ”