Possibly the coolest comeback trend ever in 2021 will be the Return of the Perm. There is a definite buzz around what the modern perm can do for women wanting an exciting new look. As a specialist in the modern perm, I’m seeing a huge number of new clients come through the door for perm treatments. We’ve all heard the perm stories from the ’80s (some not so good!), but it’s now finally time for us to embrace a new generation of modern perms with beautiful results. [click to continue…]
Being a hair colorist with natural curls herself, Lily was always fascinated by wavy & curly hair & has a passion for making her clients curls look their best. After many conversations in the salon, she realized clients were often bored with their hair & craving a change beyond just another cut or color. Lily's idea of a semi-permanent perm was created; a softer, more believable version of the 80s trend. After spending months searching for the perfect ammonia-free products and perfecting her modern perming techniques, #THENEWWAVE & #THENEWCURL were born.