Fallon Fitzgerald

Colorist

Fallon is a Miami based stylist, colorist and blonde specialist. Fallon received her hairdressing training in Sydney, Australia and after completing her four-year apprenticeship in one of Sydney’s most notable salons, graduated top of her class. Fallon was recruited by L’Oreal to spearhead their creative style team for Sydney Fashion Week. It was while working backstage on various fashion shows for clients such as Lancome, Alex Perry and Josh Goot that Fallon discovered a love for leading a team and was asked to join the L’Oreal Professionnel team as a part-time educator. Fallon taught her unique “Flat Foiling Technique” at the L’Oreal Academy, as well as advanced color correction, and was selected to be on the Sydney team that helped launch the new “L’Oreal studio 9” Lightening paste. Once in the United States, Fallon worked backstage as a creative director for various shows such as Oscar de La Renta and Sports Illustrated. Fallon opened two salons in Miami, but after tackling the complexities of salon ownership and not loving that it took her away from her true passion, her clients, decided to close her salons and focus on her clients and work as a colorist, behind the chair, at Atma Beauty in Miami Beach.

Fallon is a Miami based stylist, colorist and blonde specialist. Fallon received her hairdressing training in Sydney, Australia and after completing her four-year apprenticeship in one of Sydney’s most notable salons, graduated top of her class. Fallon was recruited by L’Oreal to spearhead their creative style team for Sydney Fashion Week. It was while working backstage on various fashion shows for clients such as Lancome, Alex Perry and Josh Goot that Fallon discovered a love for leading a team and was asked to join the L’Oreal Professionnel team as a part-time educator. Fallon taught her unique “Flat Foiling Technique” at the L’Oreal Academy, as well as advanced color correction, and was selected to be on the Sydney team that helped launch the new “L’Oreal studio 9” Lightening paste. Once in the United States, Fallon worked backstage as a creative director for various shows such as Oscar de La Renta and Sports Illustrated. Fallon opened two salons in Miami, but after tackling the complexities of salon ownership and not loving that it took her away from her true passion, her clients, decided to close her salons and focus on her clients and work as a colorist, behind the chair, at Atma Beauty in Miami Beach.

Blonde

30 Awesome White Blonde Hair Color Ideas for 2025

So, you've decided you’d like to try white blonde hair? First off, let me start by saying that white blonde is not for the faint of heart. It requires some financial investment and a good amount of time to get there safely. Still, white blonde hair color is a head-turner and looks amazing on a lot of people once it's done correctly. So, if you consider going all “Khaleesi” white, read on for tips and inspiration.

by Fallon Fitzgerald
March 19, 2025
Advice

Best Hair Dye for Dark Hair for At Home Coloring

Did you know that you can substantially transform your dark strands without lightening them with bleach and risking dry hair and damage? More so, while lightening dark hair is definitely within a professional realm, changing your current shade, making the color warm or cool, or going a few levels lighter or darker can be actually achieved from home.

by Fallon Fitzgerald
December 29, 2023
Advice

How to Remove Black Hair Dye You Regret Getting

So, you’ve gone and done it, you’ve colored your hair BLACK, and you hate it! Don’t panic just yet, help IS available! Let us assume you colored your hair at home using a black box dye from Sally’s (only because a hairdresser would have probably successfully talked you out of it), and now struggle to remove permanent dye from your locks. Without any further frowns or judgments, let us just tell you your do's and don'ts.

by Fallon Fitzgerald
October 21, 2023

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