Inventor and pioneer of a creative, precision-based razor-cutting method that is designed to shape fashionable, beautiful and wearable cuts while offering creative freedom and versatility to stylists, Nick Arrojo was raised in Manchester, England, and began his career as a Vidal Sassoon apprentice. His talent and vision made Nick Vidal’s youngest-ever Creative Director. He eventually moved to America and created ARROJO NYC. Multifaceted and multi-award-winning, it is the leading independent hairdressing brand in the United States. Over 30+ years, his work has appeared on fashion magazines around the world on countless occasions, he was the hairdressing host of the hit TV show What Not to Wear for seven seasons, and he has received numerous honors, including ‘Behind the Chair’s Stylist Choice Platform Artist of the Year,’ and the ‘Global Salon Business Award for Salon Entrepreneur of the Year.’ Down to earth and jovial, Nick is a hairdresser’s idol because he is insightful and inspiring. He empowers stylists to shape their future by sharing practical techniques they can use to improve their work. He is recognized around the world for excellence, integrity, and commitment to the art and craft of hairdressing.
