Menu

Lily Bunting-Branch

Colorist

Being a hair colorist with natural curls herself, Lily was always fascinated by wavy & curly hair & has a passion for making her clients curls look their best. After many conversations in the salon, she realized clients were often bored with their hair & craving a change beyond just another cut or color. Lily's idea of a semi-permanent perm was created; a softer, more believable version of the 80s trend. After spending months searching for the perfect ammonia-free products and perfecting her modern perming techniques, #THENEWWAVE & #THENEWCURL were born.

Being a hair colorist with natural curls herself, Lily was always fascinated by wavy & curly hair & has a passion for making her clients curls look their best. After many conversations in the salon, she realized clients were often bored with their hair & craving a change beyond just another cut or color. Lily's idea of a semi-permanent perm was created; a softer, more believable version of the 80s trend. After spending months searching for the perfect ammonia-free products and perfecting her modern perming techniques, #THENEWWAVE & #THENEWCURL were born.

Hair Styling

How to Get a Modern Perm Hairstyle for Stylish Waves or Curls?

Possibly the coolest comeback trend ever is the return of perm hair. There is a definite buzz around what the perm technique can do for women wanting an exciting new look. We’ve all heard the perm stories from the ’80s (some not so good!), but it’s now finally time for us to embrace a new generation of modern perms with beautiful results.

by Lily Bunting-Branch
December 12, 2024

Latest Articles

Bangs

16 Trendy Ways to Wear Korean Bangs with Your Haircut

Korean bangs hairstyles are the latest trend in Asian hair fashion. Scroll through our collection of inspo pics to get the most flattering look!

by Nataly Green
January 14, 2025
Boys and Men

20 Men’s Hairstyles for Gray Hair to Look Classy and Polished

Gray hairstyles for men are perfect to flaunt natural hair tones or add subtle color accents to them. Discover the latest inspo pics in our article!

by Nataly Green
January 10, 2025
Older Women

31 Modern Bob Haircuts for Women Over 60 to Wear with Style

Bob haircuts for women over 60 are popular wash-and-go styles that require minimal shaping. Check out this gallery to get a perfect crop.

by Nataly Green
January 10, 2025
Long

21 Most Flattering Hairstyles for Oblong Faces to Try Now

Haircuts for oblong-shaped faces offer a wide variety of options to choose from. Check out the ultimate list of styles to upgrade your look!

by Nataly Green
January 09, 2025
Hair Advice

Wigs vs Weaves: What’s The Difference

Wigs and weaves are popular hair extension choices for many women. However, they are not only about increasing hair’s length and volume - wigs and weaves have become a successful length retention strategy that works. But what’s the difference between the two?

by Emma Zhu
January 08, 2025
Boys and Men

15 Creative Rat Tail Hair Looks Breaking the Rules of Style

Rat tail hair is back with a creative twist proving that this bold style can break boundaries and make a strong statement in modern fashion.

by Marissa Palmer
January 07, 2025
Brown

17 Mousy Brown Hair Shades That Radiate Natural Beauty

The shades of mousy brown hair offer endless coloring and styling possibilities that underline its understated elegance and natural charm.

by Marissa Palmer
January 04, 2025
AI Hairstyles

Explore Bob Hair Filters for Perfect Virtual Makeovers

Transform your look virtually with a bob hair filter. Try different lengths and angles to find the perfect bob for your features.

by Marissa Palmer
January 03, 2025
Boys and Men

23 Korean Haircuts for Men to Add to Your Grooming Routine

Bring the spirit of K-pop to your hairstyle with trendy Korean-inspired haircuts that blend bold textures, sleek lines, and timeless charm.

by Marissa Palmer
January 02, 2025
Boys and Men

10 Ice Cream Haircut Ideas That Will Melt Your Heart Away

An ice cream haircut is the latest trend featuring fluffy and voluminous locks around the crown. Here is everything you need to know about this style.

by Nataly Green
January 02, 2025
Load More
Only 10 Spots Available – Will You Be One of Them?

Submit your selfie for a chance to win a personalized hairstyling session for women!

During a video podcast, a professional stylist will

Suggest the best looks for you
Preview hairstyles on your selfie using AI
Share expert advice on customizing your style
Enter to Win Now