For those with curly hair, you are probably aware by now that good wash days are not a given; it’s not too long before your go-to routine suddenly has you dealing with dull, frizzy, flat, weighed down curls and an itchy scalp, to name a few. And you know that googling a solution is like going on Web MD to figure out why you have a headache only to receive 100 possible causes. As overwhelming as it all seems to be, the solution may be a lot simpler than you think. Have you heard of clarifying shampoo?
Erika (aka Rubi) took an interest for curly hair care in 2017 after her Instagram became flooded with beautiful before and after curly hair transformations. Inspired, she broke up with her hair straightener and, from there, embarked on her journey in finding her curls again. She has been a curly hair enthusiast ever since and now shares her passion for curly hair care through her Instagram. Her overall goal is to inspire curlies around the world to embrace their beautiful natural hair no matter what stage of the hair journey they are in!