As an actress and model herself, Jane has embodied diverse roles and styles while fearlessly experimenting with an array of haircuts and colors. Her journey from being in front of the lens to behind the scenes as a makeup artist and hairstylist has enriched her understanding of style and beauty. Armed with this experience and coupled with a journalism degree, Jane now thrives as a writer at the Right Hairstyles. Outside her editorial pursuits, Jane revels in expressing her creativity through writing, makeup artistry, fashion styling, and immersing herself in the worlds of cinema and literature.
Read full bio Editorial guidelines
Delve into the details of Typebea, the new haircare brand created by Rita Ora and Anna Lahey.
Rita Ora, the multitalented powerhouse known for her singing, acting, and fashion ventures, has added a new feather to her cap: beauty brand founder. Together with Australian hair expert Anna Lahey, the brains behind Vida Glow, Ora has launched Typebea, a performance-driven haircare line aimed at prioritizing hair health in our everyday lives.
In an exciting announcement video shared on her Instagram to her 16.1 million followers, Ora expressed her passion for creating a range that caters to diverse hair types and addresses common concerns like hair loss and damage. The comment section has been buzzing with anticipation, with fans already following Typebea’s Instagram page, @typebea.
Co-founded by Ora and Lahey, Typebea is the result of three years of development, born out of their own experiences with hair loss and damage. Both women have put their hair through the wringer, making them acutely aware of the need for effective haircare solutions.
The name “Typebea” signifies different hair types and personalities, emphasizing the brand’s commitment to diversity and inclusivity. Ora’s personal connection to the emotional significance of hair, particularly through her mother’s experience with chemotherapy-induced hair loss, underscores the brand’s empathy and understanding.
Typebea’s four-product lineup is designed for individuals who care about their hair but don’t have much time to devote to it daily. The focus is on hair health, with products formulated to rehabilitate hair suffering from various issues, including loss, damage, and thinning. Crucially, the range is suitable for all hair types, reflecting its inclusive approach.
The hero product of Typebea is the Overnight Boosting Peptide, a lightweight serum designed to promote thicker, healthier hair overnight. Priced at $52.00, this transformative formula revitalizes your roots while you sleep, promoting longer, thicker, and healthier hair. Powered by clinically proven Baicapil™, this lightweight, non-sticky serum penetrates the scalp to increase hair thickness and prevent loss by an impressive 60%. Supporting peptides fortify and rejuvenate hair follicles, strengthening strands at the roots.
This unique leave-in treatment delivers lush, ample hair across all textures without the need for washing, preserving scalp pH and delivering benefits in full. Plus, its water-based, lightweight formula allows for daytime application without weighing down your hair.
@typebea
Designed to pamper your strands, Typebea’s Strength + Length Shampoo is available for $26.00. This volumizing shampoo is your ticket to stronger strands with hyper-shine. Its non-stripping formula repairs damaged hair, balances scalp pH, and creates prime conditions for hair growth. Salicylic acid gently exfoliates and buffs the scalp, removing dead cells and product buildup, while Provitamin B5 adds moisture for a healthy, balanced scalp. Argan oil protects against stressed-out hair, leaving your locks clean, silky-soft, and full of bounce.
@typebea
Typebea’s Strength + Length Conditioner, priced at $26.00, is exactly what your hair needs to detangle, repair, and re-energize any day of the week, supporting longer, stronger strands. Suitable for every hair type, this conditioner features plant-based keratin that smooths for easier detangling, seals and restores split ends after thermal damage, and gives your hair that extra life-boost – all without the heaviness.
An infusion of actives helps hydrate and eliminate frizz, leaving your hair feeling free, pliable, and lively. Whether you’re dealing with damaged hair or simply want to enhance your hair’s health and vitality, the Strength + Length Conditioner has got you covered.
@typebea
Typebea’s Hydra-Gloss Treatment, priced at $33.00, is a hydrating treatment mask that does it all: strengthens, lengthens, and moisturizes strands for a healthy, mega-watt shine – in minutes. A clinically-tested dose of biomimetic ceramide decreases hair damage, preventing split ends and breakage. Argan oil, avocado oil, and shea butter nourish and protect hair from root-to-tip, while a stronger form of hyaluronic acid provides deep hydration. After just one application, your hair will look smooth, glossy, and revitalized.
@typebea
For those looking for a comprehensive haircare routine, the Growth Routine Kit, currently on sale for $123.30 instead of $137.00, offers a four-step system to promote hair growth and reduce hair fall. With products formulated with ingredients like biomimetic ceramide and hyaluronic acid, Typebea delivers visible results and addresses multiple hair concerns.
Beyond its efficacy, Typebea pays attention to details like fragrance, with Ora and Lahey curating the perfect scent for the range. Expansion is already on the horizon, with additional products slated for release in September and plans for a styling range in the works.
As Ora and Lahey continue to pour their passion and expertise into Typebea, the brand promises to evolve and innovate, catering to the diverse needs of consumers worldwide. With their “baby” now available for purchase, Ora and Lahey invite everyone to join them on their journey to healthier, happier hair.
Want to discover other celebrity hair care brands? Check out Cécred Haircare Line by Beyoncé and Color Wow: Viral Hair Care Brand Under Creative Direction of Chris Appleton.
Enter your email to get this picture to your inbox, and get other ideas you might like 💌
