Passionate author specializing in the vibrant world of hairstyling. With a knack for unraveling trends and sharing expert insights, Marissa crafts engaging content on the latest hairstyles, techniques, and industry innovations. Committed to empowering readers with knowledge, inspiration, and the confidence to embrace their unique style.
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Feel good about your hair and embrace your age with Brooke Shields’ haircare line Commence.
As women age, hair undergoes significant changes – thinning, coarsening, and graying become more common concerns. Recognizing these challenges, actress and model Brooke Shields has launched a new haircare line, Commence, specifically designed for women over 40. This line, debuting in June, aims to revolutionize haircare for women starting their next chapter with confidence and beauty.
Commence was inspired by Brooke Shields’ online community, Beginning Is Now, which focuses on supporting and inspiring women over 40. The idea for the haircare line emerged from discussions within this community about age-related hair concerns. Shields and her team listened to these conversations, addressing the common issues women face and creating products to meet their specific needs.
Commence is not just about haircare; it’s about empowerment. As Shields herself puts it, “The more I learn and know, the more I want to do – to help other women age fearlessly, honestly, and beautifully.” With this philosophy, Commence aims to help women embrace their age with pride and dignity. Shields’ public persona, built on decades of relatability and authenticity, enhances the brand’s appeal. Her personal connection to the challenges faced by middle-aged women makes her a credible and trustworthy founder.
Commence’s initial offering includes three meticulously developed products: the 2-in-1 Instant Shampoo, 3-in-1 Leave-In Conditioner, and Root Serum. Each product is formulated with clean, effective ingredients to deliver real results.
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The Instant Shampoo is a lightweight, multitasking dry shampoo designed to refresh both hair and scalp. This product absorbs excess oil, adds volume, and moisturizes dry patches, making it ideal for extending the time between washes. Featuring ingredients like rice powder and hyaluronic acid, it ensures your hair looks voluminous and clean without the heaviness of traditional dry shampoos. It’s perfect for women on the go, providing a quick refresh that leaves hair looking and feeling revitalized.
The Leave-In Conditioner is an all-in-one treatment that tames frizz, increases shine, and protects hair from thermal damage. This product hydrates and nourishes the hair, making it smooth and manageable. Key ingredients like coconut fatty acids and Gac fruit extract provide hydration and reduce frizz, while Mycofuse Protect technology strengthens hair and shields it from pollutants and thermal damage. It’’s an essential addition to any hair care routine, especially if you’re seeking to maintain healthy hair and support growth at the follicle level.
The Root Serum is a multitasking formula that nourishes the scalp, increases hair density, and improves overall scalp health. Infused with quinoa peptides and acai stem cells, this serum thickens hair from the root, promotes growth, and hydrates the scalp. It’s designed for daily use, either morning or night, on wet or dry hair, to achieve smoother, stronger hair.
As Brooke Shields and her team continue to innovate, we look forward to seeing how women respond to these empowering products and how the brand evolves in the coming years.
To learn more about celebrity haircare lines read Everything You Need to Know About Rita Ora’s Haircare Brand Typebea and Beyoncé’s Cécred: Cash Splash or Haircare Heaven?
Featured images via @shopcommence.
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