Queen B caused ripples across the beauty world with her latest venture. Buckle up because Beyoncé is about to grace your tresses with her much-anticipated haircare line, Cécred! While the pop star prefers not to share extensive details to heat up the launch, it doesn’t mean we know nothing about Cécred.
In true Beyoncé style, the Grammy-winning icon took to Instagram to drop the bombshell: Cécred is set to make its grand entrance on February 20. “Hair is sacred,” she declared, leaving the Beyhive buzzing with excitement.
Cécred, a brainchild of Beyoncé, dives deep into her roots – literally. Growing up in her mother Tina Knowles’ Headliners Hair Salon in Houston, Queen B’s hair journey comes full circle with this launch. The teaser video, a visual feast of hair artistry and family nostalgia, gives us a glimpse into the essence of the brand.
The launch video features snippets of Beyoncé’s childhood in Headliners, her mother’s salon, projected into a makeshift screen. The video sequence swiftly alternates between archival footage of her family and video clips depicting women with various hair textures getting their hair pampered. It’s a homage to the power of community, women’s strength, and the significance of hair in shaping identities. The intriguing visual journey promises a line-up of products that will revolutionize your hair care routine.
Now, this isn’t Beyoncé’s first foray into the business world. Besides conquering the music industry with 32 Grammy wins, she’s no stranger to entrepreneurship. In 2010, she started Parkwood Entertainment, her management company, showcasing her business savvy. Ivy Park, her clothing line in collaboration with Adidas, took the fashion world by storm in 2016.
The breadcrumbs leading to Cécred were strategically dropped, each hint carefully placed. In a 2021 interview with Harper’s Bazaar, Beyoncé emphasized the emotional connection between Black women and their hair, foreshadowing her venture. Last year, an Instagram post revealed her roots, literally, in her mother’s salon, sparking speculation about a potential haircare line.
While the exact product details remain shrouded in mystery, a trademark application reveals the list of products that are planned to be sold under the Cécred trademark. Get ready to pamper your mane with everything from luxurious hair-care cosmetic preparations to chic hair accessories. We’re talking hair care products, dietary supplements, electric styling tools, hair brushes and combs, and even some cozy pillowcases and sleep masks for around-the-clock hair care. Patent and Trademark Office has the application “under examination,” adding a layer of suspense to the impending launch.
As the countdown to February 20 begins, the Beyhive is abuzz with anticipation. Will Cécred redefine haircare? Only time will tell, but one thing’s for sure – you won’t want to miss a single strand of this epic journey. So, mark your calendars if you don’t want to miss the unveiling of Cécred because February 20 is just around the corner. Stay tuned for the grand reveal!
Featured images via @beyonce
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