As 2022 is ending, the world of hair is abuzz with changes, products, and celebrity scandals. From new shows to thousands of digital media headlines, it’s clear that hair trends are having a moment. That’s why we’ve decided to analyze the impact of these events on our search habits and uncover the hidden patterns in the world of hair.
We collected the most trending search terms related to hair. Then we analyzed the Google Trends data for every day for every search term for every state. Detailed methodology is described at the bottom of this article.
Media kept saying that 70’s Layers, Butterfly Cut, and It-Girl are the most trending haircuts. However, does this match the real search?
For each state, we found the search term with the top 1 search interest during the longest period of time.
Wolf Cut is the most trending search term that took over 22 US states in 2022. 27% of all top searches across the US were “Wolf Cut” this year. This is the equivalent of 97 days in top charts across all the states.
The Wolf Cut is a trendy hairstyle that has gained popularity on social media platforms such as TikTok. It is a hybrid of the classic 80s mullet and the 70s shag cut and has been worn by celebrities such as Keke Palmer, Miley Cyrus, and Billie Eilish. The versatility and stylishness of the Wolf Cut may have contributed to its popularity. Additionally, the popularity of the Wolf Cut may have been influenced by the trend of combining different styles and eras to create unique and fashionable looks.
Broccoli Cut loved by zoomers dominated Illinois, Indiana, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Virginia, and Washington. Broccoli cut was the top trend for an equivalent of 15 days in 2022.
The Broccoli Cut, also known as the zoomer perm or bird’s nest cut, is a trendy hairstyle that has gained popularity on social media platforms such as TikTok. It is similar to indie-inspired looks from the 00s, featuring shaved or faded sides and a lot of volume and length on top. The Broccoli Cut has been adopted by TikTok influencers such as Sebastian Bails and Trey Lander, which may have contributed to its popularity. Additionally, the contrast between the short sides and the long top of the Broccoli Cut creates an eye-catching shape, and the style is relatively easy to maintain. These factors may have contributed to the popularity of the Broccoli Cut in 2022.
Tribal Braids were most prevalent in Louisiana, Mississippi, Alabama, Georgia, and South Carolina.
The most common explanation is that Louisiana, Mississippi, Alabama, Georgia, and South Carolina are among the states with the biggest Black population.
Complete data can be found here.
It’s time to reflect on the celebrities who made the biggest splash on Google’s search trends. From breakout performances in hit movies and TV shows to headline-grabbing scandals, these stars had the world talking and searching for more information. Whether you love them or hate them, there’s no denying that these celebrities left their mark on the world in a big way.
The U.S. was interested the most in Billie Eilish’s hair. The search term “Billie Eilish Hair” dominated the search for four days and it was the top 1 celebrity hair-related search term in five states.
Even though she did not release any new albums in 2022, Billie Eilish has done several big hair transformations this year that made her stand out and attracted the biggest interest.
Her hair was the second most trending celebrity hair search in 2022. The search term “Hally Berry Hair” was the top 1 trending celebrity hair-relates search term in six states and it dominated the U.S. hair-related trends for one day in 2022.
The search term “Pamela Anderson Hair” was the top 1 trending celebrity hair-relates search term in six states and it dominated the U.S. hair-related trends for half of the day in 2022. Pamela Anderson’s ‘Pammy Updo’ from the ’90s has become iconic in 2022 and contributed to her popularity.
In Alaska, Montana, Oklahoma, Vermont, and Wyoming celebrity hair-related searches did not have top interest on any single day in 2022.
Complete data can be found here.
Olaplex is an absolute winner of all hair brand- and product-related searches in 2022. It contributed to 47% of all top trending searches in this category.
Claw Clips are the most trending product. This Y2K trend contributed to 18% of all top trending searches in this category.
Pretty Party brand contributed to 14% of all searches in the category.
In Delaware, West Virginia, and Wyoming product-related searches did not have top interest on any single day in 2022.
The complete data can be found here.
Below you see the map with the top search term per state across all hair-related categories.
Complete data can be found in this table.
Complete data can be found here.
Complete data can be found here.
You can check the dynamics of hair-related search trends in the U.S. for each state in this hyperlapse video:
Trending hair-related search terms were collected from Google News, Exploding Topics, and Glimpse. Weekly interest and relative state-level interest were taken for each search term for the period from 1 January 2022 to 26 November 2022. The weekly data for each search term for each week was calculated by multiplying weekly U.S. data and relative state-level interest. Cubic spline interpolation was used to calculate the daily values for each state and each search term.
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