Victoria Olmo
Updated on January 17, 2024

Kylie has once again set the cool tones for the year with a style that makes iciness look hot—silver hair. The trend of this hue is coming in as strong as a blizzard and we don’t blame anyone for wanting to brave the cold to try these icy silver locks. It’s been spotted on Kylie Jenner, Evan Rachel Wood, Jourdan Dunn and many other celebrities are following their lead—it’s a style we’re sure you’ll want to frost your locks in right away.

Gray Hair Tip: Perfect for All Color Enthusiast Levels

Whether you are ready to go all out with this color or just add a splash of it into your life there isn’t one level that you are limited to. You can always start from somewhere you’re comfortable with and build up the intensity if you wish. There are no limits to how icy hot you can be.

1. Balayage

A perfect starting point to adding a different color to your hair is with the balayage style. It’s a technique that involves adding cool, warm or bright tones in a way that makes them almost melt into your natural hair. Together it creates a perfect balance between going full force and trying out a new hair color. It’s an effortless way to keep up with a colorful style without having to change your whole styling routine as well.

2. Ombre

The ombre style can go from dark to light or light to dark — you can add a cool or smoldering transition with gray tones. Our personal favorite? Dark roots to mid-gray and ending with an icy gray — to us, it channels an alter ego that lives for the nights, drinks craft cocktails and loves pairing her new do with out-of-the-box lip shades like purple or blue. We’re sure Rihanna would be all over that look.

3. Icy Details

Sometimes all you need is an extra touch of sparkle to add some more life to it. What better way to do so than dipping your tips in ice? Go as light as you can with a gray tone that complements your natural hair. It’s a fun, simple way to play with a color you have never tried before; and if you really love it you can move on to an ombre, balayage or even a full color! The little details will help you decide.

4. All-Over Color

Dark, mid-toned or icy — when going head on with your hair to a full gray the choice is yours with how far you want to take it. Take on a gray tone that comes off as a bit blue for something different that screams street style. Be an ice queen with shimmering silver locks that will turn every head in the room when you walk in.

No matter how you choose to dye your hair, and step into the gray trend we’re positive that it’s something you’ll want to keep for as long as you can. Or, at least until the next big hair trend takes its place.

5. Gender Neutral

When we say there is no limit to gray hair we really mean it. It’s a unisex trend that we’ve seen on the heads of both women and men. Everyone from Zayn Malik to Perrie Edwards has been seen wearing the style; it seems gray locks have captivated almost everyone. Who could blame them?

It’s an exciting must-try color that keeps earning momentum. So, whether you’re a gal or guy take a step to the dark…or light side with a gray tone that is anything but an overstated trend.

Gray Hair Takes Major T.L.C

A vibrant color like this definitely requires maintenance. It requires a commitment because once brassiness settles in the look can quickly go awry, and like all bright colors, it can wash out easily and fade if you’re overusing shampoo or using the incorrect formula for your color.

If you want to cut down on your salon visits, we recommend shampooing your hair every 2 to 3 days with a violet tone shampoo such as Fudge Clean Blonde Violet-Toning Shampoo, or a shampoo made for silver hair such as Aveda Blue Malva Shampoo. Check 10 more dark purple shampoos that may be used for icy-silver hair.

When it comes to conditioning, we strongly recommend a deep conditioner because with hair as light as this, it is going to have some added damage effects. Choosing a conditioner that provides tons of moisture and shine is a must. We love the Clear Intense Hydration Mask and AG Hair Colour Care Sterling Silver Toning Conditioner for keeping your gray locks luxurious and beautiful.

No matter what, we hope you’ll choose to be a silver fox, and we know you’re fully capable of owning this trend! A little risk with your hair can be a positive change that you’ll love — and the compliments are just an added bonus.

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