Beyoncé has been busy as a bee recently, from conquering the country music charts with her “Texas Hold ‘Em” single to philanthropic endeavors, granting $500K yearly for cosmetology scholarships and salon grants nationwide through her charity BeyGOOD.
The Queen has blessed us with another milestone – the launch of her long-awaited haircare line, Cécred, which she announced earlier this month. The brand offers an eight-piece collection that promises to revolutionize hair care routines everywhere.
Now, let’s pull up a front-row seat for the much-anticipated product breakdown and the initial buzz surrounding The Foundation Collection by Cécred.
Price: $38 | Size: 8 fl oz
What It Promises: A foundation for scalp care, this product boasts gentle exfoliants and tea tree oil to remove buildup without overstripping, enhancing the efficacy of your wash routine.
User Review: “This stuff is amazing!! I’ve never had a clarifying shampoo feel like this, smell like this, not even work like this. First off it smells amazing! It has little beads in it and once you work it into your scalp it just lathers and tingles (not crazy tingling though which is nice) and once you wash it out, your scalp just feels like it can BREATHE. Amazing product 10/10 These products have become staples in maintaining the strength and moisture into my very dry 3b-3c hair. The bottle is also so beautiful and just makes wash day so much more fun. It was a luxurious experience with exceptional results!”
Price: $30 | Size: 8 fl oz
What It Promises: With a rich lather and a high-slip formula, this shampoo gently cleanses from root to tip, leaving your hair nourished, manageable, and strong.
User Review: “Super hydrating. I was able to finger detangle hair while shampooing. Love the smell. My hair is color treated and my curls loved it”.
@cecred
Price: $38 | Size: 10 fl oz
What It Promises: This buttery deep conditioner rehydrates, softens, and improves manageability. A concoction of 12 moisturizing butters and oils ensures multi-level moisturization.
User Review: “Loved how this penetrated my hair!! A little goes a long way! I sectioned my hair, applied conditioner, and detangled [it] (took about 10 minutes), then let it sit for 20 minutes. Untwisted the sections and rinsed”.
Price: $42 | Size: 10 fl oz
What It Promises: This clinically tested treatment repairs damage, reduces breakage, and enhances shine, making your hair visibly healthier after just one use.
User Review: “THIS STUFF HERE! Reduced my shedding significantly!! I’m a straight natural and every time I would comb my hair the bathroom floor and my comb would be filled with strands. It’s been 5 days & I keep combing waiting for clumps of stands. Still NONE. This truly is hair repair in a jar! Great job Cecred!”
@cecred
Price: $38 | Size: 8 fl oz
What It Promises: Infused with Phyto-Seal Complex and an African oil blend, this versatile lotion locks in moisture, fights frizz, seals split ends, and provides a soft hold for enhanced and defined curls.
User Review: “I’ve tried so many products for my curly hair and this is by far my favorite. The slip is incredible. My hair feels more moisturized than ever and my curls are poppin’. I am already hooked”.
Price: $44 | Size: 1.7 fl oz
What It Promises: Aimed at reinforcing your hair’s lipid barrier, this hair oil seals in moisture, leaving your hair feeling soft and flexible with a natural shine, free from the weight of silicone coating.
User Review: “Lightweight! Yummy scented!! A few drops are just enough! [I] Used [it] on my scalp and hair with the moisturizing lotion. I have moderate-severe scalp psoriasis. This oil didn’t leave the icky feeling other oils do. And it moisturized my hands!”
@cecred
7. Fermented Rice and Rose Ritual Treatment
Price: $52 | Size: 0.35 oz & 1 fl oz (*4 uses)
What It Promises: A 2-step ritual that transforms into a fortifying hair rinse treatment followed by a conditioning silk rinse, balancing softness and shine.
User Review: “This is truly a standout product. First off, it smells amazing. The fermented rice water and silk rinse combined make a unique hair elixir that left my hair feeling softer than ever. After a few days, my hair remained soft with just a few spritzes of water as a refresher without the need for additional styling products. I’m most curious to see what several months of this treatment does with improving my hair over time”.
Price: $20 | Size: 24 fl oz (comes empty)
What It Promises: This is actually an empty bottle designed to prepare and apply the fortifying rinse treatment.
User Review: “This bottle is best used with the Protein Ritual (sold separately). The bottle is 24oz with a wide mouth for pouring. It comes with a nozzle to help target where you squeeze your product, which I appreciated. This makes mixing and using your protein ritual easy. The bottle is also very easy to clean”.
@cecred
Bianca Renee, a curly hair enthusiast, found herself in a whirlwind of excitement when Beyoncé’s team reached out and offered her the VIP box of their Cécred haircare products. She embarked on a wash day adventure determined to put every product to the test. And boy, did she deliver – trying out each and every item with enthusiasm.
From the moment she laid eyes on the luxurious packaging, Bianca was hooked. But it wasn’t just the aesthetics that impressed her – the fact that every product was sulfate, paraben, and silicone-free had her cheering with joy.
Starting off with the clarifying and hydrating shampoos, Bianca was immediately smitten. The heavenly scent, rich lather, and silky slip left her locks feeling cleaner than ever before. Even the dreaded fermented rice rinse, a product she approached with trepidation due to past experiences with pungent rice water rinses, pleasantly surprised her with its delightful aroma and curl-enhancing shine.
But it was the moisture-sealing lotion that truly put her skepticism to the test. Doubtful of its styling prowess, Bianca resisted the urge to top it off with her usual styling gel, convinced that nothing with a light hold could stand the test of time. Yet, to her astonishment, her curls retained their definition after air-drying and diffusing. “I apologize I had zero faith in that lotion,” she says after finishing her ritual with the oil.
However, amidst all the excitement, Bianca couldn’t ignore the “not-so-fun part” – the pricing. Comparing it to her beloved brands, she found Cécred’s price point to be on the mid-high end of the spectrum. But for Bianca, the results spoke volumes, making it a worthy investment for those willing to splurge a little for haircare that truly delivers.
SheRea DelSol, the beauty and lifestyle blogger, took matters into her own hands by purchasing the Super Fan Bundle of Cécred products, promising her followers nothing but the unfiltered truth in her review. Armed with her genuine curiosity and commitment to honesty, she put each product to the test, save for the fermented rice rinse, which she deemed unnecessary for her current hair needs.
SheRea posed the question that many were wondering: “Do these products stand on their own merit, separate and apart from Beyoncé’s celebrity?” SheRea’s got you covered with her unique three-tier rating system, categorizing each product as either Flawless, Not Irreplaceable, or Best I Never Had. And she doesn’t stop there – she meticulously compares prices and sizes with other brands, including Black-owned and prestige labels, giving viewers a comprehensive look at where Cécred stands in the market.
But it’s not just about numbers and ratings – SheRea dives deep into the user experience, offering insights into who might benefit most from each product. Her thoughtful analysis makes this video a must-watch for anyone considering investing in Cécred haircare products, providing invaluable guidance for those seeking the perfect addition to their haircare routine.
So, if you’re ready to elevate your haircare routine to a whole new level of opulence, Cécred might just be the crown jewel your tresses have been waiting for. Beyoncé has once again proved that she’s not just an icon in music but a force to be reckoned with in the beauty industry.
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