If you’re even remotely tapped into the style scene, Matilda Djerf is a name you’ve likely encountered. She’s the epitome of Scandi cool, a trendsetting entrepreneur, and the creative force behind Djerf Avenue, a Swedish fashion brand. With a staggering following across Instagram and TikTok, Matilda has become the go-to fashion influencer, capturing hearts with her impeccable fashion sense and that luscious bouncy blow-dry that’s become her signature.
While her fashion choices and curated feed draw admiration, it’s her hair that garners the most attention. Those voluminous locks, cascading in layers reminiscent of butterfly wings, have propelled a new trend – the butterfly haircut – that’s capturing hearts everywhere.
Let’s dissect what makes this style so coveted!
Matilda’s hair flaunts a gorgeous sandy, honey-blonde hue that’s a year-round sun-kissed dream. “I have very Scandinavian hair, so it goes darker during the winter, and then it gets like super, super sun-bleached (in the summer). So I was like, ‘Okay, well, I don’t look like myself. I need to do something.’ So that’s when I started getting baby highlights again,” says Matilda. Babylights are a natural highlighting technique that seamlessly blends tones and maintains a sun-kissed appearance year-round with a deeper root melting into brighter ends and no harsh regrowth line.
The magic lies in the heavily layered, feathered style, strategically shorter layers atop and throughout the crown. These layers inject texture and movement, effortlessly bouncing with every flip – a surefire head-turner. Perfect for a stylish revamp without sacrificing length, these layers add volume and bounce. “Even if you don’t have full, fluffy hair, you can get a similar hairstyle or at least a (similar) fringe with a little work and the right haircut,” Matilda’s stylist Amalia Berglund says. “When properly layered, even the thinnest straight hair will feel thicker and fuller!”
Matilda’s famed bouncy blow-dry, often achieved using the Dyson Airwrap, sets a high bar. Yet, achieving similar results isn’t reserved for Dyson owners – traditional hair dryers and round brushes suffice. Master the feathered effect by blowing layers downward and away from the face. Velcro rollers and hairspray help maintain the look, adding flair to curtain bangs and adaptable hairstyles.
“Rollers are so good too. They’re more popular nowadays, but I still think they’re underestimated, they really make such a big difference – especially for curtain bangs, you really get that swoosh,” says Matilda. And these long layers aren’t just limited to a blowout – they effortlessly transition into various hairstyles, from chic ribbon-bedecked half-ups to sleek ponytails.
While we can’t promise an instant transformation into this style maven, emulating her iconic look and natural yet elegant style is within reach. With a touch of effort and the right cut, channeling your inner Matilda might just be a flip away!