Like a warm embrace… but make it fashion.
Some trends just feel right, and the hug haircut is one of them. With its soft shape and flattering layers, it’s a cut that suits both your face and your lifestyle. This Korean-born trend is cozy, stylish, and quietly confident – basically everything we want our hair to be in 2025. Here’s what you should know before you ask your stylist for “the hug.”
@haum_bangkok
The hug haircut took root in Korea, where it’s a red-carpet favorite among celebs and influencers. You’ll spot it in dramas, music videos, and Insta posts. It often shows up alongside the “hug perm” to maintain the cut’s signature inward curve at the ends.
@felix_kiekiesalon
Think of the hug cut as a long, layered style but dialed up in softness and shape. The C-shaped layers start below the chin and flow into a deep diagonal perimeter, curving inward. Forget regular face-framing – with this cut, you’re getting a complete upper-body framing that feels as if your hair is giving you a fond embrace.
The cut boosts natural movement and fullness without robbing you of your length. Most stylists would suggest a middle or just slightly off-center part that harmonizes with the symmetry of the layers. It pairs beautifully with a variety of bangs. Try a hug with curtain, wispy, see-through, or arched styles for the ultimate Korean drama heroine look.
@willy_kiekiesalon
Got hair at least collarbone-length? You’re in. The hug haircut works best on medium to extra-long hair and gives it a soft and airy feel.
As for hair density, opinions vary. Stylist Thomas Foo recommends this cut for clients with low-density hair who still want easy-to-maintain layers. “With a round outline and low elevation layering, this haircut allows the client to enjoy a layered haircut yet maintaining weight,” he explains.
Meanwhile, stylist and hair educator Master Kwan says it’s ideal for those with thick hair who want to take off some weight and add movement. Be prepared for stylists to tweak the layering based on your hair density.
The hug haircut really shines on smooth, straight hair. If your hair is super straight (type 1A), you might need a light perm or a bit of styling to get that perfect curve at the ends. For textured hair, get ready to bring out the heat tools if you’re after the coveted glossy finish.
@haum_bangkok
So now that you’ve got your hug cut, here’s what you can do with it. For a polished look, go for a voluminous blowout with bouncy, flipped-in ends – think round brush, mousse, and some wrist action. Prefer sleek? A flat iron and a touch of anti-frizz serum will do the trick.
On low-effort days, let your natural texture shine with air-dried waves. The layers also lend themselves beautifully to messy updos, undone braids, or high ponytails with swingy, face-framing movement.
@theluvazpik
Ready for hair that looks as good as it feels? The hug haircut is cozy, flattering, and very on-trend. Want more Korean inspo? Check out our takes on the hush cut, Korean wolf cut, and Korean bangs – your next hair move might be just a scroll away.
