Passionate author specializing in the vibrant world of hairstyling. With a knack for unraveling trends and sharing expert insights, Marissa crafts engaging content on the latest hairstyles, techniques, and industry innovations. Committed to empowering readers with knowledge, inspiration, and the confidence to embrace their unique style.
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Transform your strands with this expertly curated selection of hair care essentials.
Finding the right hair care product could really weigh you down as new releases keep popping up every year. That’s why we have called on hair experts to share their very own must-have hair care products they will take into 2025. Whether you’re tackling frizz, boosting shine, or nurturing your scalp, these products and tools will set you up for having a fab hair day every day.
If you’re searching for a styling product that combines hold and flexibility, curly hair stylist Sarah D’Angelo recommends Innersense I Create Definition Foam. “Typically, foams offer light hold, but this one offers the strength of a gel yet is lightweight like a foam or mousse,” she says. Perfect on its own or as a final styling product layer.
@livna.fo
Bounce Curl Brush is a really wonderful addition to any curly hair routine. Sarah describes it as a time-saving tool that redefines curly hair care. “In the past, I would brush curls for smoothness and then rake my fingers through the same section to create larger curl clumps,” she explains. “This brush does it all in one step for juicy, defined curls.”
Salon owner Esther Laveck also gives a nod to the Bounce Curl Brush, especially for tight curls and coils. “It’s incredibly helpful for creating definition after applying the product, elongating curls, and forcing them to clump together,” she shares. Perfect for curly and coily hair types, it is an essential to get smooth, clumped curls with minimum effort.
@bouncecurl
Esther also loves the reformulated Cult + King Jelly for enhancing wavy textures. “The formula isn’t crunchy but provides texture and enhances waves,” she says. Plus, its refillable design and delightful scent make it an eco-friendly favorite.
@cultandking
For anyone who’s trying to fight frizz and add some moisture, Esther recommends New Wash by Hairstory. “This system removes shampoo from the equation, leaving more natural oils equating to less frizz, fewer tangles, and more defined texture,” she explains. Available in options for all hair types.
@hairstorystudio
Master stylist Evie from Rokstar Salon swears by the Kérastase Première Haircare range, calling it a “game changer for my blondes.” This line restores up to 99% of hair’s original strength and boosts moisture, shine, and smoothness. “With the whole protocol, it leaves hair seven times smoother, 82% shinier, and with 93% less breakage,” she explains. It’s a lifesaver for bleached or damaged strands.
@kerastase_official
Another of Evie’s top picks is the GHD Duet Blow-Drying Brush. Designed for all hair types, this tool delivers professional-level results at home. “It creates smooth and bouncy blow-dries effortlessly, adding three times more volume,” she shares.
@ghdhair
Trichologist Tabitha Fredrichs highlights XYON shampoo and topical scalp serums as wallet-friendly and effective for hair growth. “They’re loaded with growth factors and peptides, and you’ll see a difference in your hair and scalp condition in just a few washes,” she says.
@xyonhealth
Hair health starts from within, which is why Tabitha recommends the LockRX Gut Health Supplement. Packed with minerals, amino acids, prebiotics, and botanicals, this powder is “amazing for anyone dealing with autoimmune-related hair loss or stress-induced shedding,” she explains.
@smartsolutionsrx
Tabitha suggests the Wavytalk Airflow Styler for people with fine and thinning hair. “We have a very delicate out layer (cuticle) and need to use as low heat as possible,” she says. Effective yet gentle, this tool is made to deliver smooth results minimizing heat damage.
@wavytalkofficial
With these expert-endorsed products and tools, healthier beautiful hair is achievable in 2025. For more expert tips on hair care, check out our articles 6 Trichologist-Approved Hair Care Products to Try and This Trichologist Raves About Five Oils Every Mane Will Love.
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